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Post by juthi52943 on Dec 23, 2023 21:41:36 GMT -8
This is possible with the implementation of omnichannel strategies, which allow retail companies to rework the way they present themselves, and their products, to connect to the target audience, managing to satisfy their needs and adapt, effectively, to new trends in the sector.Tell me the truth: you read this sentence humming and remembering the cute cow with the gray sunglasses, didn't you? Very well, this means that you too are among the "victims" of sound branding. Let's play a game: try reading these names. McDonald's, Polaretti and Windows XP Well it's impossible Job Function Email List not to have thought about « Pa ra pa pa pa pa, I'm loving it », or the very famous « Po-po-polaretti » and finally the sound of turning on your PC with the Windows XP operating system. I could list you many melodies that bring to mind a specific brand. " At Christmas you can. A is impossible not to have ever heard this soundtrack which has now accompanied our holidays since 2008. Or the jingle « Sì con Riso senza lactose » from the Riso Scotti company, which allowed the brand to differentiate itself in a mass market by making simple lactose-free products memorable, with an extremely engaging rhythm. Not to mention Coca-Cola, which once again amazes us with its brilliance: in their sound marketing strategy in order you can hear the sound of a bottle being uncorked, the effervescence of the bubbles and close the singing voice.
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